About Accresa

Our Story

Millions of Americans rely on their employer to obtain quality, affordable health benefits for themselves and their families. As healthcare becomes more expensive, employers have struggled to manage rising costs while still providing great benefits to their employees. Innovative healthcare payment models like direct primary care (DPC) have not been easily accessible for many employers, nor flexible enough to adapt and scale according to the unique needs of different employee populations.

The team at Ameriflex, one of the nation’s largest independent administrators of consumer-driven health benefits and payments technologies, saw the challenges facing employers first-hand. With a 20+ year track record helping tens of thousands of employers leverage new technology to innovate benefits delivery and payments, Ameriflex was in a unique position to reimagine DPC from the employer’s perspective. The result became Accresa: established in 2015 and now a proud member of the Ameriflex family.

Our Team

Our Accresa developers and product experts collectively bring decades of experience in benefits technology and healthcare payments.

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William C. Short

CEO

William is a natural-born innovator, thought leader, and life-long learner. In 2013, he was honored with the CEO Leadership Award by the Institute for Healthcare Consumerism. In 2014 and 2016, William was elected chairman of the Employers Council on Flexible Compensation: a nonprofit organization dedicated to the advocacy and advancement of tax-advantaged benefit programs. After graduating from Washington University in St. Louis, Mo., he obtained his Master of Science degree in Computer Information Systems/Information Technology from Quinnipiac University and graduated from the Harvard Business School OPM program. William published his first book, "127 Grains," in 2016 and was a 2016 EY Entrepreneur of the Year finalist. He currently sits on the board of directors for the North Texas chapter of the Young Presidents’ Organization.

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Anne Richter

President

Anne began her career with UMB Bank in Kansas City, Mo., where she was responsible for corporate communications strategy, internal communications, and marketing for the Asset Management and Healthcare Services divisions. Anne later worked as Vice President of Marketing for First Horizon Msaver in Overland Park, Kan., a division of First Tennessee Bank, where she was charged with developing the bank's health savings account (HSA) product line. In her current role as President of Accresa and Chief Strategy Officer for Ameriflex, Anne oversees Accresa's business development and partnership strategy, while supporting and ensuring strategic alignment across broader Ameriflex growth initiatives. Anne graduated cum laude from the University of Pennsylvania, where she earned a Bachelor of Arts degree in Political Science with a concentration in American Politics and a minor in Legal Studies.

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Cyndi Morales

Operations Manager

Cyndi is passionate about making a positive impact on human health. She has a strong interest on business initiatives that promote healthcare and biomedical innovation, and believes in facilitating collaborations and connecting the proper resources to promote more affordable, consumer-driven care. Cyndi has a diverse background and work experiences, having held temporary positions at the Office of Technology Development at UT Southwestern to support evaluation and promotion of new technologies, and at the startup accelerator Health Wildcatters developing skill sets across strategic resources for product development and implementation. As a former postdoctoral biomedical researcher at UT Southwestern, Cyndi worked on the understanding of the molecular drivers of heart disease. She obtained her Ph.D. degree in Integrative Biology from UT Southwestern in 2014. Her background also includes teaching appointments, as well as managing communication workshops for doctoral students.

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Kathleen Davis

Marketing Manager

Kathleen has a passion for all things brand and is dedicated to communicating value in a clear and effective manner. Kathleen began her career in Jacksonville, Florida, where she served as Marketing Manager for MECLABS Institute and subsidiary brand MarketingSherpa. She was tasked with coordinating event communications and managing over $1 million in sponsorship revenue deliverables for the annual MarketingSherpa Summit conference. Before joining the Accresa team, Kathleen served as Channel & Digital Marketing Manager for sister company Ameriflex, where she was charged with implementing a new branding and design strategy. As part of the Accresa team, Kathleen is responsible for increasing brand awareness in the DPC space through website development, outbound email and social campaigns, and involvement at various industry events. Kathleen earned both her undergraduate degree and her Master of Science in Marketing from Florida State University.

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Donna Wilkinson

Senior Counsel

Donna's specialty is perspective.  With courtroom experience in both state and federal court, Donna built her reputation by offering clients strategies that not only benefit them now but help them secure a future of growth.  Prior to joining Accresa, Donna was Supervising Attorney at Barrett Daffin Frappier Turner & Engel, LLP where she focused her litigation practice on default mortgage transactions while representing large private and public banks, investors and mortgage brokers.  Donna also served as Associate Counsel at The Marketing Arm, an Omnicom Company, where she focused on compliance, data privacy and risk management.  Donna earned her law degree from North Carolina Central and completed her undergraduate studies at Elon University with a major in Political Science and Public Administration.

Curious about where we came from? Click here to meet Ameriflex.